We grow brands with marketing that feels human

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Services

Social media strategy & implementation

Signature service

From $2,000 AUD/month + GST

Strategising how you should show up on social media and executing that plan with you

→ Brand identity
Defining the look & feel of your brand - colours, fonts, and the way you talk to your audience

→ Short form video

Providing briefs on what to film and what to say, then editing it to be ready for posting

→ Getting it posted

Scheduling posts with engaging captions and relevant hashtags

→ Brand identity
Defining the look & feel of your brand - colours, fonts, and the way you talk to your audience

→ Short form video

Providing briefs on what to film and what to say, then editing it to be ready for posting

→ Getting it posted

Scheduling posts with engaging captions and relevant hashtags

→ Content strategy

Deciding the main topics you post about and translating this into monthly content calendars

→ On-brand graphics

Creating static graphic posts that reflect your brand identity and message

→ Know what's working

Analysing social media performance & adjusting strategy accordingly

→ Content strategy

Deciding the main topics you post about and translating this into monthly content calendars

→ On-brand graphics

Creating static graphic posts that reflect your brand identity and message

→ Know what's working

Analysing social media performance & adjusting strategy accordingly

Social media paid ads

From $2,000 AUD/month + GST

Setting up end to end Facebook, Instagram and TikTok ads

→ The creative
Deciding which images or videos to use - we can help create or source these too

→ Campaign setup
Building and launching the campaigns on Facebook, Instagram, and TikTok

→ The creative
Deciding which images or videos to use - we can help create or source these too

→ Campaign setup
Building and launching the campaigns on Facebook, Instagram, and TikTok

→ Landing page optimisation

Making sure the page people land on actually converts visitors into customers

→ Know what's working

Reviewing results and improving the next round of ads based on real data

→ Landing page optimisation

Making sure the page people land on actually converts visitors into customers

→ Know what's working

Reviewing results and improving the next round of ads based on real data

Customer acquisiton funnels

From $1,500 AUD/month + GST

Creating end to end marketing funnels that generate and convert customers

→ Lead magnet creation

Creating something free and valuable in exchange for customer contact details

→ CRM Setup

Setting up systems to store customer info and track leads

→ Landing page optimisation

Making sure the page people land on actually converts visitors into customers

→ Automated emails

Setting up emails that go out automatically to keep leads warm until they buy

User generated content

From $1,500 AUD/month + GST

Authentic content from everyday consumers promoting your offer without being salesy

→ Finding creators

Research & outreach to creators who genuinely fit your brand

→ Briefing creators

A clear brief covering what to say, what to film, and deliverables

→ Iterating content

Giving feedback in revision rounds to iterate content to the final version

→ Contracts & payments

Handling paperwork & payments so you don’t have to

Meet Latrice

What I kept seeing was that the brands people truly loved weren't the loudest. They were the most human.

With my background as a strategist in customer acquisition at Uber, and 7+ years in digital marketing, I want to help values driven brands grow audiences who don't just buy, but believe.

Mina Digital is an agency for brands with a mission at their core & need help with telling their brand story authentically.

Projects

Testimonials

Haley Evirgen
Head of Uber ANZ Social Media
Latrice is proactive, collaborative and highly reliable, making the entire process smooth and enjoyable. She worked quickly and efficiently, helping bring ideas to life and seamlessly executing them from ideation to creation.Her ability to move fast without compromising on quality was invaluable and I'd highly recommend her.
5.0
AJ Shrestha
Owner of Small Pond Cafe
"I would highly recommend Latrice, I had a fantastic experience working with her. She is very professional and has done an amazing job shooting videos for the cafe. Her videos have helped my cafe grow new customers."
5.0
Aura Ave
In The Brick Spa Marketing
We truly enjoyed working with you. You were professional, organised, and proactive throughout the entire process. Communication was always clear and efficient, and the content you delivered aligned beautifully with the brand’s aesthetic and positioning. The overall experience was smooth and reliable, which we really appreciated.
5.0