We grow brands with marketing that feels human

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Meet Latrice

Growth Strategist @ Uber
7+ years of experience in digital marketing

Mina Digital is for brands making an impact & want to tell their story authentically. I help purpose-led brands grow audiences who believe in their mission.

Services

Brand storytelling & strategy

We know what we do, but we don’t know how to communicate it.

We work out who you are, who you're for, and how to tell your brand's story in a way that feels like you.

→ Brand story & positioning
How to communicate your founder story & mission

→ Brand identity

Defining the look and feel of your brand

→ Brand story & positioning
How to communicate your founder story & mission

→ Brand identity

Defining the look and feel of your brand

→ Tone of voice

Defining how you sound, so all your post feel consistent

→ Content pillars

Choosing the themes you'll show up with on social media

Content & social management

We have a story to tell, but we don't know what to post or how to make it consistent.

We plan your content, tell you exactly what to film, then edit and post it.

→ Content strategy
Deciding what you post with monthly content calendars

→ Short form video

Filming briefs and scripts, plus editing, for Reels & TikTok

→ On-brand graphics

Static posts that look and feel like your brand

→ Getting it posted

Scheduling posts with captions and hashtags

→ On-brand graphics

Static posts that look and feel like your brand

→ Getting it posted

Scheduling posts with captions and hashtags

Growth strategy

We’re getting customers, but we don’t know how to grow.

We identify your best levers for growth and create a roadmap to achieve your goals.

→ Paid ads
Deploying paid Facebook, Instagram, & TikTok campaigns

→ Creator partnerships & UGC

Finding creators, briefing them, & handling contracts

→ Customer acquisition funnels

Lead magnets, landing pages, and automated email flows

→ Growth roadmap

A plan with prioritisation of growth levers

→ Customer acquisition funnels

Lead magnets, landing pages, and automated email flows

→ Growth roadmap

A plan with prioritisation of growth levers

Testimonials

Claire Kingston
Marketing Manager at Raise Foundation
Working with Latrice to create video content for Raise Foundation has been a great experience. Latrice ran with our brief and delivered 4 high quality videos that perfectly met the brief. Organizing the shoots, liaising with the talent and editing the videos all ran seamlessly and we were really happy with the outcomes.
5.0
Scott Nicholls
Head of APAC Uber One Membership
I’ve worked with hundreds of smart people at Uber. Latrice stands apart. In the two years Latrice has been on my team, our membership base has doubled. She took growth in ANZ from a scrappy start-up effort and built a repeatable way to grow. Give Latrice a difficult problem and she’ll come back with a carefully considered answer. If I needed to launch something new or unlock growth in a business, she’d be my first call.
5.0
Haley Evirgen
Head of Uber ANZ Social Media
Latrice is proactive, collaborative and highly reliable, making the entire process smooth and enjoyable. She worked quickly and efficiently, helping bring ideas to life and seamlessly executing them from ideation to creation.Her ability to move fast without compromising on quality was invaluable and I'd highly recommend her.
5.0
Aura Ave
In The Brick Spa Marketing
We truly enjoyed working with you. You were professional, organised, and proactive throughout the entire process. Communication was always clear and efficient, and the content you delivered aligned beautifully with the brand’s aesthetic and positioning. The overall experience was smooth and reliable, which we really appreciated.
5.0
AJ Shrestha
Owner of Small Pond Cafe
I would highly recommend Latrice, I had a fantastic experience working with her. She is very professional and has done an amazing job shooting videos for the cafe. Her videos have helped my cafe grow new customers.
5.0